2009年11月11日 星期三

Advertising Comparison

1. Who is the target audience?
2. What techniques does the advertiser use to sell the product?
3. Do you think this ad is effective? Why or not?

The first production: acer mobile phone
1. Everyone
2. This advertisement emphasizes the function of the mobile phone.
I can use camera, Internet, search the map with GPS, receive e-mail and so on.
3. Yes, because I can use a lot of functions with this mobile phone.

The second production: apple iphone
According to the three questions in the textbook
I think the most of reasons are the same with the other mobile phone.
But apple iphone is an international brand that I think this is a reason for why this phone compares with that phone expensive about twelve thousand dollars.

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